Tue April 5, 2005
Martin Giesbrecht on advertising
Highland Heights, KY – Businesses often proclaim the customer is always right, but in our world of saturation advertising, seductive discount pricing and subliminal product placements in movies and TV shoes, we are more likely to feel manipulated. Martin Giesbrecht wonders if this is about to change:
Martin Giesbrecht is professor emeritus of economics at Northern Kentucky University.