AAA Opens New Protoype Stores

Jul 23, 2012

The AAA  is known for rescuing broken-down vehicles, providing trip itineraries and maps, and offering travel agent and insurance services. Now the century-old, non-profit auto club is establishing a new business model that combines those traditional member services with a new service, all under the same roof. The company's new prototype stores are going up in Northern Kentucky.  WNKU's Steve Hirschberg talked about the changes with Cheryl Parker. She's a public affairs manager with AAA-Allied Group in the region that includes Southwest Ohio and Northern Kentucky.